Bachelor of Science

Digital Marketing

Leveraging digital technology to reach consumer audiences.

Program Overview

The Bachelor of Science in Digital Marketing (BSDM) degree program prepares business professionals to leverage the latest digital tools and technologies to target consumer audiences and create brand loyalty while promoting products and services to consumers. Students learn to use tools and technologies that will prepare them to solve real-world problems, including harvesting customer data through analytic reports, analyzing the buyer’s journey, understanding and tracking consumer behaviors, and optimizing the marketing investment and the impact on company goals.

Program Highlights

Learn the latest tools and technologies in digital marketing
Utilize analytic reports and tracking tools of consumer behavior
Learn to create digital touchpoints and optimize the buyer’s journey
Increase consumer engagement through digital marketing strategies

REQUIRED MAJOR CREDITS

$515

COST PER CREDIT

$23,175

ESTIMATED MAJOR COST

Potential Careers

Graduates of the program are armed with the knowledge and practical skills needed to succeed in a variety of roles in related industries:

Digital Content Manager

Digital Marketing Manager

Brand Manager

Market Researcher

Marketing Account Executive

Advertising Account Executive

Course Requirements

Students must complete the following degree components at LAPU or via applicable transfer credits.
See the catalog for more details.

GENERAL EDUCATION 28 CREDITS

General Education (28): see catalog for more details

28 CREDITS

PROGRAM REQUISITES 15 CREDITS

BUSN 250 \|\| Business Communications	3 CREDITS
BUSN 270 \|\| Business Law and Ethics	3 CREDITS
ECON 203 \|\| Principles of Microeconomics	3 CREDITS
ECON 204 \|\| Principles of Macroeconomics	3 CREDITS
STAT 280 \|\| Applied Statistics	3 CREDITS

MAJOR REQUIREMENTS 45 CREDITS

BUSN 310 \|\| Statistical Analysis for Business Decisions	3 CREDITS
BUSN 340 \|\| Introduction to Business Analytics	3 CREDITS
BUSN 350 \|\| Marketing and E-Commerce	3 CREDITS
BUSN 395 \|\| Project Management	3 CREDITS
BUSN 480 \|\| Strategic Management and Policy	3 CREDITS
DMKT 300 \|\| Social Media Marketing	3 CREDITS
DMKT 320 \|\| Digital Marketing Analytics	3 CREDITS
DMKT 340 \|\| Mobile Marketing	3 CREDITS
DMKT 360 \|\| Consumer Messaging	3 CREDITS
DMKT 380 \|\| Search Engine Optimization	3 CREDITS
DMKT 400 \|\| Consumer Behavior	3 CREDITS
DMKT 420 \|\| Customer Relationship Management	3 CREDITS
DMKT 440 \|\| Content Creation	3 CREDITS
DMKT 460 \|\| Brand and Product Management	3 CREDITS
DMKT 490 \|\| Digital Marketing Capstone	3 CREDITS

ELECTIVES 32 CREDITS

Electives (32): choose 100-400 level courses from the catalog

32 CREDITS

TOTAL CREDITS

120 CREDITS

VIEW OUR CATALOG

Recommended
Concentrations

A concentration is similar to a minor, but more integrated and with no extra units added to the degree. Each
program allows you to choose a concentration to sharpen your skills and specialize in a focused area of study.

Industrial/ Organizational Psychology

The study of organizational behavior, motivation, and conflict management.

The Industrial/Organizational Psychology concentration provides a foundation for motivating and understanding organizational behavior, conflict management, and gender issues. Focus on psychological theory, concepts, and business-related strategies effectively prepare the student for a career in the business arena. This is also a valuable foundation if students plan to get a master’s degree in business.

BUSN 485 – Management and Organizational Behavior (3 Credits)

PSYC 455 – Conflict Management (3 Credits)

PSYC 460 – Motivation (3 Credits)

PSYC 470 – Positive Psychology (3 Credits)

PSYC 480 – Group Processes (3 Credits)